Job Details

Information

Country: US

State: New York

City: New York City

Category: Marketing/Product

Occupation: General/Other: Marketing/Product

Description

Business SegmentCable Entertainment GroupResponsibilitiesRole Purpose This position is primarily responsible for all stages of strategic development and creative execution of revenue generating, digital/multi-platform integrated marketing solutions that come to life online on mobile and on emerging platforms. Individual will work closely with Digital Ad Sales, USA Digital, Brand Marketing, Research, On-Air Marketing, and Production departments to ensure that all opportunities maximize client investment, minimize production costs and meet both advertisers’ and USA’s brand objectives Responsibilities Develop digital and 360 integrated marketing programs/sales materials through the Characters Welcome brand lens while demonstrating our commitment to being the most welcoming and collaborative marketing partner in media. Work both independently and with team to develop concepts and written proposals. Interface with Digital Sales Management and AE’s on a daily basis to respond to RFPs (Digital Pure Play and 360), understand current and prospective client businesses and proactively develop digital/360 opportunities. Support team in execution of broadcast and 360 programs through creative brief creation, status reports, client-delivery and timeline management. Work with Digital Sales, Marketing, Site leader & Pure Play team to develop cross-platform category specific opportunities and proactively target clients. Interface with internal finance and inventory partners to provide production and media costs consistent with marketing offerings. Interface with Sales Research to secure on-going ComScore, Neilsen, Omniture, IAG and demographic research relevant for use in developing presentation materials. Participate in client/agency meetings on a regular basis to conduct needs-analysis and present marketing solutions.Qualifications/RequirementsBasic Qualifications Bachelors Degree Minimum of 5 years marketing experience at a television network/website with a large, passionate community OR at a leading digital marketing / promotions agency. Minimum of 4 years in the digital space. Experience in Digital Media Marketing and project management working with Ad Sales and advertising clients Results-oriented, self-motivated worker with a track record of delivering on commitments Strong understanding and working knowledge of new technologies and new media trends such as smartphones, tablets, mobile apps, interactive television, streaming media boxes, connected TVs, and more… Strategic/Integrated Marketing orientation with the ability to problem-solve for all platforms (online, mobile, TV) Excellent creative/marketing writing skills Excellent presentation skills for both external & internal presentation Ability to translate advertiser objectives into programmable elements from concept to execution Digital media planning and buying acumen. Proficiency in PowerPoint, Word, Excel Eligibility Requirements Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered Willingness work overtime and on weekends with short notice Must be willing to work in New York Must be willing to submit to a background investigation Must have unrestricted work authorization to work in the United StatesDesired CharacteristicsPersonable demeanor with clients & internal departments Ability to interact effectively with all levels in organization Ability to multi-task and follow through on projects within a fast-paced, high-volume environment Ability to manage complex projects and work with cross-functional teams Strong time management and organizational skills with solid attention to detail Strong business and personal ethics NBC Universal is an Equal Opportunity/Affirmative Action Employer promoting diversity in the workplace. We invite and encourage response from women, persons of color, veterans and the disabled.